Not only B2C: ZeroGrey launches Gunnebo online with EveryDaySafe, the eCommerce for B2B dedicated to the world of security

May 13, 2021

Gunnebo: "The launch of this site is a crucial step in our marketing strategy".

There is life for eCommerce beyond B2C. Gunnebo, the Swedish security services, software and products company, is aware of this and has entrusted ZeroGrey with the creation and launch of the B2B eCommerce site for its EveryDaySafe line, which specialises in compact safes that integrate perfectly into any kitchen. 

"We needed a site that would act as a 'one-stop shop' for EveryDaySafe, allowing our retailers to place and manage their orders from anywhere, anytime, as well as provide access to marketing materials and support," explained Allan  Pärsson, vice president of innovation at Gunnebo. EveryDaySafe is currently in an exciting phase of expansion and the launch of this site is a crucial step in our go-to-market strategy, where we need to establish a seamless process for both our resellers and ourselves."
"Gunnebo's requirement was to have a B2B online shop – dedicated to individual shop owners and large-scale manufacturers and distribution partners – that had the same standards as a B2C eCommerce. We did this, together with Gunnebo's graphics team, by developing the entire front-end of the site," said Simone De Ruosi, CEO of ZeroGrey. 

The operation of the site is simple and intuitive: by accessing anyone can obtain general information about the product or start the procedure to become a reseller. If they are already an authorised reseller, they can access the "Shop" section and have a series of useful tools to make their business work at its best: a database of images to choose from, print-ready brochures, a dedicated app for resellers and all the information about the company.

A fully-fledged B2B eCommerce that still has a long way to go: "Setting up a digital infrastructure with ZeroGrey enable us to effortlessly launch into new countries as we scale up. The first one up is Great Britain.” says Pärsson. “Working closely with the dedicated team from ZeroGrey has been an absolute delight. We are thrilled with the results and truly impressed by how quickly we went from an idea to the actual launch. Agile at its best!”