Visual appeal and usability play a significant role in influencing the user experience of any website, but more importantly, it is something that can improve loyalty and retention. As more and more advertising efforts move online, the art of paying attention to the fundamentals of effective UI/UX e-commerce web design is crucial.
For some, the process of optimising an online store can be so time-consuming that it's easy to lose sight of whom the site is targeting and the overall first impression. We have heard many times before that first impressions count, and it still rings true in the e-commerce world.
Keep in mind that UX, or “user experience”, is the most important factor in the success of an e-commerce site. Understanding the core best practices will help you create and enhance a successful online business. What are these principles, and how can you take your e-commerce UI/UX design to the next level?
Best Practices & UI/UX Strategy
Accessibility, simplicity of use, and fast interactions are all part of what makes up a positive UX for your online customers. All of this relates back to the feeling and general experience each visitor has when interacting with your website.
Before we dive into the details, let’s break down “UX” to fully understand how we can improve and develop the experience moving forward.
UX references the “user experience” that a person has when they visit a website. The purpose of user experience design (UXD), therefore, is to make it easier for customers to find what they are looking for, add items to their cart, and complete their purchases.
The foundations of a solid user experience in any e-commerce platform include the site's design, overall feel, loading speed, and functionality. Stripped back, all this comes down to prioritising your customers' requirements before your secondary company interests. This is one UI/UX strategy detail often lost when companies get too tied up with branding and vision.
The brand vision is all well and good, but your customers and their experience interacting with your company come first.
UX/UI Optimization Strategies
The success of an online store depends on the number of visitors who end up buying the products. Customers are often turned off by complicated designs, and the saying "less is more" is something many websites should take on board. To back up this notion, we have listed the key elements of any successful online storefront below:
Captivating Homepage Design
Keep in mind that customers take as little as 0.05 seconds to make an initial judgment on your site. Just think about what you need to convey in that space of time. Branding, security, dependability, and value for money. This is why UI/UX design strategy is such a key factor.
Effective Product Pages
Keep product pages close to your homepage (no more than four clicks away) and put as much effort into internal pages as the homepage. Clean product images, engaging descriptions, and cross-selling techniques should all be a priority if you want products that sell.
Clean, simple, quick navigation is the key to your customers moving around your site. If we had to sum it up in one word—intuitive. Customers should find it easy to locate the products they want, or naturally browse any options they may not have initially had in mind.
Easy Checkout Process
You’ve made a strong first impression, and the user has been convinced to purchase your products. Now you need to lead them through the checkout process with zero obstacles. Keep the process as brief as possible, and disclose all details, such as shipping. There should be no surprises!
The world is mobile-ready, and most customers are now tech-savvy. They expect to browse your site on their mobiles and tablets as easily as Instagram or Twitter. So, mobile design and UX/UI optimization strategies
should be prioritised to ensure 100% loyalty and engagement.
Ready to create exceptional user experiences? Contact us