December 14, 2022
To paraphrase from the famous movie Field of Dreams, If you build it, they won’t come. Simply creating an e-commerce site isn’t enough. You need to put it in front of potential customers, and that’s where ecommerce marketing comes in.
But, with so many different strategies, how do you know what the best marketing strategy for ecommerce is? That’s where we come in.
The idea is that you create valuable and unique content that lures new customers, engages them, and encourages them to buy.
For instance, a company that sells tea and coffee can create long-form guides discussing the benefits, history and more. These can be followed by blogs, each highlighting a different type of tea/coffee, as well as tips on brewing them and getting the most out of them.
Once this content has been indexed by Google, it will start appearing in search results. People searching for “what are the benefits of coffee?” etc. will land on your site and read your blog. If the content is engaging enough and includes a call to action (such as “buy this coffee now!”) it could convince them to buy.
The great thing about using this digital marketing strategy for ecommerce sites is that you don’t pay for every impression, engagement or click. Once you have covered the initial cost of creating the content, all the sales it generates are passive.
All of these sites have their own advertising platforms to help you promote your content. You can also use them as part of a content marketing strategy. Approach the platform in the same way as an influencer or celebrity. Give followers something to read and get excited about. Encourage them to interact.
You only need to look at the follower counts and engagement counts of the biggest brands to understand how effective these platforms are. Millions of people could be reading about product announcements and sales. That’s the power of social media marketing.
But, with so many different strategies, how do you know what the best marketing strategy for ecommerce is? That’s where we come in.
1. Use a Content Marketing Strategy for Ecommerce
Content marketing is the best digital marketing strategy for ecommerce sites and is the best solution if you are looking for a medium to long-term passive income.The idea is that you create valuable and unique content that lures new customers, engages them, and encourages them to buy.
For instance, a company that sells tea and coffee can create long-form guides discussing the benefits, history and more. These can be followed by blogs, each highlighting a different type of tea/coffee, as well as tips on brewing them and getting the most out of them.
Once this content has been indexed by Google, it will start appearing in search results. People searching for “what are the benefits of coffee?” etc. will land on your site and read your blog. If the content is engaging enough and includes a call to action (such as “buy this coffee now!”) it could convince them to buy.
The great thing about using this digital marketing strategy for ecommerce sites is that you don’t pay for every impression, engagement or click. Once you have covered the initial cost of creating the content, all the sales it generates are passive.
2. Use Social Media Marketing Strategies for Ecommerce
Social media sites such as Facebook, Instagram, Twitter, LinkedIn, and even TikTok form the backbone of many effective ecommerce marketing strategies. They are used by billions of people every day and you can target any demographic in any region around the world.All of these sites have their own advertising platforms to help you promote your content. You can also use them as part of a content marketing strategy. Approach the platform in the same way as an influencer or celebrity. Give followers something to read and get excited about. Encourage them to interact.
You only need to look at the follower counts and engagement counts of the biggest brands to understand how effective these platforms are. Millions of people could be reading about product announcements and sales. That’s the power of social media marketing.
3. Use Email Marketing Strategies for Ecommerce
Email marketing strategies for ecommerce are often overlooked, as customers tend to get very frustrated with spam emails. But you don’t need to spam someone to make email marketing work.
Email marketing should be approached in the same context as content marketing. Initially, it’s about providing them with value. Give the customer a reason to open your emails and read your content. Provide them with helpful tips and insights, give them discounts and special offers, and show them that you value their patronage.
Once you have them on your side, you can start selling to them. But don’t overdo it and don’t pester customers that are clearly not interested in what you have to sell or say.
Well, there is no single “best” option. If you want to go down the organic route, you can’t beat a content marketing strategy for ecommerce growth. For a more direct marketing strategy for ecommerce sites, stick with email or social media marketing.
It all depends on what you do, what your budget is, and in what direction you want to take your brand.
If you are looking for a customised marketing plan for your ecommerce, ZeroGrey has a team of digital marketing professionals who can help you get the most out of your campaigns. Contact us today.
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Email marketing should be approached in the same context as content marketing. Initially, it’s about providing them with value. Give the customer a reason to open your emails and read your content. Provide them with helpful tips and insights, give them discounts and special offers, and show them that you value their patronage.
Once you have them on your side, you can start selling to them. But don’t overdo it and don’t pester customers that are clearly not interested in what you have to sell or say.
What is the Best Marketing Strategy for Your Ecommerce Store?
We’ve seen some of the strategies and we’ve looked at the pros and cons, so which of the above is the best marketing strategy for your ecommerce store?Well, there is no single “best” option. If you want to go down the organic route, you can’t beat a content marketing strategy for ecommerce growth. For a more direct marketing strategy for ecommerce sites, stick with email or social media marketing.
It all depends on what you do, what your budget is, and in what direction you want to take your brand.
If you are looking for a customised marketing plan for your ecommerce, ZeroGrey has a team of digital marketing professionals who can help you get the most out of your campaigns. Contact us today.
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