There have been a lot of new trends in ecommerce over the last decade. Despite being a relatively new method of sales, there has still been a lot of growth in what’s on offer. We’ve taken a close look at the most prominent trends to look forward to in the next year, trends that you should not miss out on if you want to have a successful ecommerce business.
1. Mobile Shopping Mobile devices are without a doubt the most convenient way to shop for most customers. Global mobile commerce sales are projected to grow by €4.5 trillion by 2024, providing roughly 69.9% of all retail ecommerce sales.
The mobile commerce movement is one of the most interesting ecommerce growth trends and one that all companies should heed. To encourage mobile purchases, create intuitive apps and dynamic websites, as well as pop-ups and banners that are made for mobile shoppers.
2. Artificial Intelligence (AI) The use of AI has become one of the biggest trends in ecommerce in 2023. Online shopping is likely to be boosted by AI and will see further advances as more developments are made in algorithms.
Customers are already able to see high-quality recommendations based on previous shopping habits. As more information is collected, AI will be able to offer better cross-selling and even customer service. If you want to offer an unparalleled shopping experience, AI is the perfect ally to optimise your ecommerce store.
3. Sustainability Behaving sustainably is becoming increasingly important for both individuals and companies. There are many new trends in ecommerce that can affect the environment, so committing to making your ecommerce sustainable is a good option if you want to reach environmentally responsible customers.
If you are interested in caring for the planet and contributing in some way, look for partners that are sustainably committed. For example, you can partner with a sustainable shipping company and contribute to reducing the amount of carbon that is wasted in the product supply chain.
If you want to look after the planet, sustainable ecommerce should be one of your priorities.
4. Live Shopping
Live shopping is when customers shop as soon as deals and products become available. It’s one of the new trends in ecommerce that’s helping customers find suitable products and deals as and when needed.
For customers who want something surprising, or are looking for an interesting deal, then live shopping is an excellent way to do it.
5. Payments Methods
Payments are constantly evolving. From cash and cheques to debit cards and e-wallet solutions, consumers are constantly being provided with better, faster, and more convenient ways to pay. We have even seen it over the last few years with the advent of cryptocurrency. While cryptocurrency hasn’t become a mainstream way to pay just yet, if it keeps developing then within the next decade it could become one of the best payment methods for ecommerce.
Back to the present, you should be concerned about adding BNPL (Buy Now Pay Later) payment methods such as Klarna and Scalapay to your online store.
Also, it’s worth noting that not all online consumers have the same preferred payment methods, and your ecommerce store should be prepared for this. For example, in the Netherlands, iDeal is widely used, while in Italy, credit cards are still the preferred method of payment for many. Across the Atlantic in Canada, it’s all about Interac.
Adapt your ecommerce to the preferred methods of your customers wherever they are.
6. Social Commerce
Social commerce has become massively influential over the last decade. It’s when companies use social media platforms to grow their brand, create recognition through engagement, and then make their products available for direct sale.
One example is Facebook, where you can create your own product catalogue and even display ads to your audience. More ecommerce stores have jumped on the social commerce bandwagon, making it easier for all brands to sell products.
This will only become more common over the next decade. It means that if you’re looking for a way to promote a small business, social commerce is a great way to do it on a budget. It doesn’t require extensive ad budgets or even a website and it is suitable for brands of all sizes.
If you want to be up-to-date with an e-commerce strategy that brings together the most relevant trends for your brand, contact our team today
and start 2023 on the right foot towards success.