Slam case study

Since 1979 Slam has been supplying quality technical clothing for sailors. Slam was created from the passion for the sea and its mission is to create the best equipment for the most difficult conditions.

There are 120 stores in the world, 9 only in Italy and a turnover of over twenty million euros: the numbers that tell the story of success.

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THE CHALLENGE

We wanted to maintain the brand's identity by starting the new digital challenge. eCommerce is growing faster: it was time to sail to new horizons.
We choose Zerogrey for the solidity of the team. They did not ask to change Slam values ​​but to offer their skills in a path of sustainable growth.

THE RESULTS


Zerogrey has made the Slam brand global with digital commerce.
In the six months following the launch, there were shipments of orders in 40 countries, in all 5 continents and the registration of over 250,000 unique contacts.

Digital commerce makes it possible to improve engagement and offer better experiences. Improving the interactions with the users with precise profiling helps to obtain an ever more performing offer.

The result?

The 40% increase in the average order value!

More customers, better purchasing frequency and better average order value. A dream? No, a possible result with a digital commerce strategy that allows you to monitor the thoughts, tastes, and trends of the target.


"Zerogrey made my job easy. I know everything in real time, I know in advance how much each investment will yield "

Corinne Noca, eCommerce Manager

Zerogrey Team


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