Do you accept “buy-now-pay-later” (BNPL) services like Klarna? What about PayPal Credit and credit cards?
It is recommended that you incorporate the payment methods most used by online consumers, and according to each market you sell to, into your e-commerce. Make life easy for your customers, and you will start generating sales during Christmas e-commerce campaigns
5. Stock Up
One of the important steps in your Christmas e-commerce strategy
is to consider your best-selling product stock. Analyse which products have the most sales and which ones will become new favourites this Christmas, so you can be stocked up to sell online without hassle.
You can’t increase e-commerce sales if you have no products to sell. So, the earlier you stock up, the better.
6. Prepare Your Christmas
Do you have your Google Ads and Facebook Ads campaign ready? Ideally, you should be using the weeks before Christmas to test your Christmas e-commerce strategy
, learning which products sell best, what prices drive the highest sales and what customers want.
That way, when Christmas is just a couple of weeks away, you can launch all of your campaigns, dial them up to the maximum, and increase your e-commerce sales
7. Don’t Forget About Customer Support
Brands often get so caught up in Christmas e-commerce marketing
and strategizing that they forget about the basics, including customer support.
You’ll get a lot of questions around this time of year:
- When will my order be shipped?
- Can you gift wrap it?
- Can I purchase using my details but ship somewhere else?
- Where is my order?
Take some of the strain off your customer support team by creating an FAQ. Autoresponders can also help. But remember, it’s not all about diverting their questions. You still need a good support team that’s ready to answer questions.
Do you want to get the most out of your online Christmas campaign
? At ZeroGrey, we are e-commerce accelerators with 22 years of experience in the sector. Contact us
, and we will help you boost your online sales this Christmas.