MotoGP™
How to accelerate the sales of an eShop from 0 to 100 km/h
Services
Sports
merchant
Kooomo
Kooomo
For several years now, ZeroGrey has been managing the online store for motorcycle racing fans: The Official Store of MotoGP™. We will explain to you the strategic decisions we have made to achieve the success of this big two-wheeler that sends to, which is available in more than 100 countries worldwide.
The New eShop
Launched in 2020, the online store of MotoGP™ has been created for the real fans of motorcycles and adrenaline. It represents a community that loves strong emotions, those who dream of feeling the wind at 300 km/h, and who aspire to some day be like one of their favourite motorcycle riders.
The New eShop
Launched in 2020, the online store of MotoGP™ has been created for the real fans of motorcycles and adrenaline. It represents a community that loves strong emotions, those who dream of feeling the wind at 300 km/h, and who aspire to some day be like one of their favourite motorcycle riders.
Migration to Kooomo
The new Official MotoGP™ Store was migrated to Kooomo, Europe's leading Cloud SaaS e-commerce platform, in just nine weeks. All aspects of the e-Shop have been covered thanks to its advanced features, making it easy to manage the day to day. The platform is compatible with all currencies, VAT rates and languages, which has made it easy to scale up the brand.
Migration to Kooomo
The new Official MotoGP™ Store was migrated to Kooomo, Europe's leading Cloud SaaS e-commerce platform, in just nine weeks. All aspects of the e-Shop have been covered thanks to its advanced features, making it easy to manage the day to day. The platform is compatible with all currencies, VAT rates and languages, which has made it easy to scale up the brand.
New Features
This is a section focused exclusively on merchandising for fans. Each section has a unique customisation according to the characteristics, either of the team, personality of the pilot, or other qualities in order to create the fan experience.
Its objective is to offer more variety of products for the target audience of MotoGP™. In this way, users will be able to acquire not only merchandising of their favourite riders, but also products related to the world of motorcycling – such as gloves, helmets, etc.
Through this new section the brands of the e-games universe can offer their products in a new format (video games, gamer chairs, PC accessories, Play Station, etc.), while video game lovers will be able to get the best of the off and on-line world.
Results
+100%
Sales growth in 2020 compared to year 2019.
+20%
Conversion by email in 2019 thanks to our Growth Hacking Strategy.
-83%
Fraud and risk in 2019 thanks to our Merchant of Record service.
“We chose to partner with ZeroGrey and Kooomo given their clear expertise. Their platform allows the MotoGP™ Store to function on a global scale, trading internationally, and driving sales – easing the complexities of languages and currencies. Kooomo's 1-Click partner integration system has successfully brought together every piece of the e-commerce puzzle for us.”

Pau Serracanta, Managing Director, Dorna Sports S.L, www.store.motogp.com