Grow Your Online Sales Through eCommerce Platforms

January 12, 2023

ZeroGrey has recently announced the second of two recent partnerships, one of them with BigCommerce and the other with Shopify. Thanks to our latest partnership, ZeroGrey has joined BigCommerce’s agency partner program. After these significant deals, we want to explain why you need to consider the benefits of utilizing the fastest-growing e-commerce platforms.

Firstly, why should you even think about using a platform for e-commerce

Online shopping has become embedded in our society. These e-commerce platforms are now one of the most significant and lucrative economic forces in the modern world. Sooner rather than later, your business needs to integrate with this trend.

With all this in mind, let’s explain further why you should consider connecting to the best eCommerce platform for your business.

Company Growth & The Future of eCommerce

ZeroGrey can help define your path to bigger and better success. We do this by analysing each platform for e-commerce that aligns best with your business. According to Forbes, the eCommerce industry is on course to expand by $1 trillion by 2025. It is a profitable time to switch from a physical store to an online one. 

To compete successfully in today's incredibly competitive e-commerce industry, you must be well-versed in the essential tools of the trade. We look at the fastest growing ecommerce platforms you should be considering as you head into 2023.

But first, let’s make sure everyone is on the same page.

What Exactly is an eCommerce Platform?

The central purpose of an eCommerce platform is to simplify all your online storefront administration, promotions, and daily business operations.

Our Top 4 eCommerce Platforms Recommendations

If all this sounds like something your business could use, we encourage you to consider the following platforms currently leading the charge in developing online sales. We explain what makes each of these so competitive, giving you a simple e-commerce platform comparison.


Shopify, which has been around since 2006, is an excellent platform for ecommerce thanks to its user-friendly drag-and-drop webstore creation. In addition to being a perfect option for starting any online company, Shopify is well-suited for creating a dropshipping enterprise. 

It has become one of the fastest-growing eCommerce platforms for good reason. Standout features include the many detailed templates and customisable add-ons available for shop and inventory management. Clients also appreciate the extensive pricing, ensuring businesses of every size have the right entry point. 

Nothing is perfect, though, so check your expenses as you grow and make sure the SEO and content management systems are sufficient enough for your needs.


BigCommerce is another all-inclusive platform for eCommerce that provides everything you need to run a successful webshop. It comes with the best native capabilities built directly into the platform. Tools are available to help with search engine optimisation, conversions and stock management. Access to a 24/7 support team is also a welcome bonus.

BigCommerce supports B2B wholesale and large web merchants. Factors such as uptime and security are unrivalled, and for some, it offers better design customisation. Therefore, those who wish to have more say in the final design should definitely consider it.

Other key features include the extensive payment options and the fact that SEO teams can thrive on this platform. However, larger sites may feel a hit on the pricing. 


Considering how widespread WordPress is these days, this free and open-source eCommerce platform plugin for WordPress is a no-brainer for any company running a WordPress site. Due to its easy installation and setup, functionality, and hundreds of extensions, WooCommerce is an excellent choice for beginners.


Despite being one of the best freemium open-source eCommerce platforms, PrestaShop offers premium add-ons and plugins. Although PrestaShop is free, a web-hosting package is required to run the store. PrestaShop Experts is also a one-of-a-kind service that links merchants with eCommerce specialists from around the globe.

Our Final Thoughts

Given the wide range of eCommerce platform comparison options on the market, it's hard to know where to start. After all, what works for one seller may not work for another. ZeroGrey’s recent partnerships with Shopify and BigCommerce will help support our clients in breaking boundaries and pushing past business expectations. 

We go beyond initial observations, ensuring you connect to the best ecommerce platform that suits your specific needs for consistent future growth. Get in touch and let ZeroGrey guide you to the development and success you deserve in 2023.