Three Critical E-commerce UX Problems and How to Solve Them in 2023

February 09, 2023

You could be selling the best products in the world, but if your ecommerce UX strategy isn’t up to scratch, you’re leaving sales on the table. That’s just the reality of the ecommerce industry these days. But here’s the real issue: many companies don’t even know where their UX is letting them down. 

This presents a rather critical problem for those running ecommerce sites. If you don’t know where your site is falling short, how can you possibly fix the issues? The obvious answer is that you can’t. 

If we’ve just described how you’re feeling about your own ecommerce site, you’re in luck.

Through this relatively short read, we will identify three of the biggest UX problems facing ecommerce sites these days. Not only that, but we will also run through ecommerce UX best practices regarding how to fix the identified issues. 

The Three Biggest UX Problems That Are Killing Your Sales

First things first, you have to understand the underlying issues to make the necessary adjustments. So, without beating about the bush, let us identify the three common problems that impact UX for ecommerce websites:

  • Poor site design/performance
  • Absence of appropriate filters
  • Complex checkout systems

We should point out that this is by no means a comprehensive list of UX problems facing ecommerce sites. However, these are problems that we observe time and time again, no matter what industry a brand operates in. But the best thing is that with the right partner by your side, the issues identified can be rectified with the right knowledge and strategy.

What’s more, while these problems are detrimental to a site’s success, they can be solved with simple fixes, such as by incorporating an attractive design according to the relevant sector and identifying the needs of your online shoppers.

Adapting Your Ecommerce UX Design for Exact Solutions

As promised, now that you have a clear image of potential issues that could be plaguing your ecommerce UX strategy, it’s time to run through feasible solutions, so let’s get started!

Poor Site Design/Performance

If there was a sure-fire way of blowing a potential sale before a customer can even see your products, it’s having a bad site design. By this, we mean slow loading speeds, lack of mobile optimisation, and poor aesthetics overall. These issues can cause site visitors to abandon their search before even seeing all of your top products!

Naturally, the remedy is to give your site a makeover (if required) and discover what’s clogging up the loading times.

Absence of Appropriate Filters

A major problem with sites that have a poor ecommerce UX design relates to how a customer actually browses products. As you can see, we’ve referenced filters as a key issue here. Think of it from the customer’s perspective—if there aren’t appropriate product categories, price/feature filters, or even search bars, how can your customer find their ideal product?

Of course, the solution is to insert appropriate filters that streamline the search process.

Complex Checkout Systems

Let’s assume that your customer has found their ideal product, they’ve added it to the shopping cart, but then the checkout process becomes a hassle. Do you think they will push through and buy the product? Sure, some might. But the majority will give up on the purchase if things prove to be too much of a headache.

Prime examples of things that will cause this include limited payment options, the absence of ‘guest checkout’ services, and needlessly high numbers of steps required to complete the sale. So how are these issues solved? Easy.

You must enhance the number of payment methods accepted, implement guest checkout services, and cut down the steps needed in the buying process.

Why Not Let ZeroGrey Do the Legwork for You?

We’ve shown feasible solutions to critical problems that could be hindering your sales. However, implementing these solutions is certainly easier said than done. And we are still just scratching the surface concerning how to create an effective UX for ecommerce websites

On that note, if you’d prefer to avoid the hassle and remove the guesswork, be sure to get in touch to see how ZeroGrey can transform your brand today.