Marketing module

Functions to structure the marketing activity for corporate E-shops

Web-users´ traffic is the base element that will determine the success of an online shop. This is why the ability to monitor in any given moment the performance of chosen traffic sources is key to enable a structured decision making for future development activities.

Zerogrey developed a software module that tracks all actions made to stimulate visits on the E-store (newslettering, bannering, PPC, etc.) and their performance. In addition this module enable to keep track of all structural changes in the online shop and their impact on sales. This enables managers to have the broad historical vision on the activity which is the base for any further reasoning or projection.

In addition, Zerogrey integrated its E-commerce technology with third party systems of promotions and sales that can be used jointly or alternatively depending on your company’s goals and positioning. Trovaprezzi*, eBay*, Kelkoo*, Froogle*, Ciao* are some of the sytems already integrated. These, if used professionally can make the difference on E-commerce sales.

All information on marketing actions are recorded and structured in reports both within the marketing module and within the broader recap report on wide E-shop activity, in order for the manager to have a clear vision, in any moment on the situation and next evolutions.

* All named brands are owned by third party companies.