Merchandising

Merchandising products are traditionally distributed with the aim of promoting a brand. Some strong brands may have an unexpressed demand stemming from subsets of faithful customers.

This demand is seldom satisfied as the standard distribution network is too specialized to distribute with efficiency small stocks of atypical products. The distribution of merchandising does not take place otherwise than through occasional non-coordinated actions.

In this context, online selling is “The” solution. Through business-to-consumer E-commerce is easy to activate sales of minimum product stocks with delivery on the whole country, across wide international areas or in specific national markets.

The e-selling of merchandising is neither affected by classic distribution channel-conflicts nor is restrained by tight international pricing rules in case of multinational brands.

Zerogrey full-outsourcing E-commerce service can be specifically tailored for the activation of any online merchandising project. The brand allocates for online sales a percentage of available merchandising without initiating a complex demand analysis with subsequent product sourcing campaign. Zerogrey E-commerce platform features an automated warehouse control and does not allow buyers to complete orders on non-available products.

Only after a few rounds of sales, thanks to Zerogrey automated reporting system, project managers will evaluate the opportunity to produce some products specifically for Web-selling.

Online sales will progressively bring the brand to be featured on search engines, blogs and E-commerce newsletters.