Online sales are a complement to physical distribution and are an opportunity for companies to:
E-commerce can be an instrument to reach markets which have not been activated by the physical distribution or to integrate the distribution where sales points are not widespread through the market or do not include all product lines. This can be the case with international markets as well as with local markets outside main cities where customers exist but should travel to reach the nearest physical point of sale.
Through its multi-lingual and multi-currency E-commerce platform, Zerogrey is able to activate E-commerce projects for specific national markets, using a centralized platform with one or more mono-language stores with delivery exclusively in the exact market with the possibility to have per country or zone:
Zerogrey and your company may for example decide to publish a unique product catalogue with prices personalized for each different national online shop. All shops might have the same graphic or boost a graphic design personalized for that particular country or culture.
All international orders may however be collected by a unique central warehouse facility and redistributed worldwide. Or vice versa be allocated for fulfilment to various custom-block warehouses.