Project Management

The activation of a corporate online sales channel affects the operations of many departments within a company. At a minimum: marketing, sales, administration, logistics, legal affairs.

The new direct E-store may generate a series of reactions from within the company and from company’s partners and customers. This is why online sales often get a “go” directly from the highest direction of the company.
Zerogrey has a long experience in understanding these issues and helping the company to foresee, estimate and communicate correctly the strategic and tactical impacts of the forthcoming direct online channel.

A new online shop creates different scenarios according to a host of factors; among these: the maturity of the brand’s main markets, the distribution structure in each of them, the category of products retailed, the type of customers targeted. Zerogrey Project Management provides to your company broad experience collected in years of E-commerce activity in the complex European market in many product and service sectors. This will solve at best the pre-launch phases, construction and subsequent day-by-day operations of the imminent online store.

Phase 1: Project design

Your company and Zerogrey experts work to strategically design the store structure, positioning and market policies that best suit your company’s status and objectives.

Phase 2: Policies and operations planning

How many products will be stored for online sales, when and where? Who will manage shipments? Who will take care and how of customer care? How will the promotional actions be implemented? .. Project managers will go through the list of policies to define short run and longer run E-shop behaviour.

Phase 3: E-Store building

Zerogrey works at producing your new E-shop according to the shared design. Your company provides products and price lists as well as graphics brief. Zerogrey builds it all and trims till perfection. The E-store is hosted at Zerogrey, hassle-free.

Phase 4: Activation

As soon as products are ready to ship, you add a “Buy online” button in the main menus of your corporate Websites. This new button leads initial traffic to the new E-shop. Zerogrey takes care of converting it into sales.

Phase 5: Management and monitoring

During the first few months of operations, the online store is strictly monitored by Zerogrey and by you if you like. Zerogrey statistics and reporting systems provide all instruments to adjust the offering and improve sales. Traffic and interaction with buyers grow till full success.