I servizi di e-commerce

Data analysis



Direct E-commerce on the final consumer is a constant source of data on preferences, habits, characteristics of the typical client of the brand or of the product. It produces a data-set in constant evolution useful for many types of segmentation and analysis.

Database Management

Zerogrey guarantees to its corporate customer the property of all data collected on consumers, the history of their orders and the demand expansion path. All data on orders and traffic are visible directly by Zerogrey corporate customer in real time on reserved Web pages.

In any moment and without the need of specific requests, your company can access data and/or download them directly from the Database where they are held and organized.

Reporting

Raw data must be analysed statistically to produce useful reports for the Sales Manager or the Marketing Dept. Zerogrey systems offer specific Business Intelligence instruments to monitor the results of your E-commerce activity on Zerogrey platform.

  • Number of visits
  • Average duration of sessions
  • Number of fulfilled orders
  • Chosen payment methods
  • Conversion rates on different types of promotions
  • Average order value
  • "From" or referring pages
  • Most searched keywords
  • Changes over time of all these measures
  • ...

In addition, all data can be extracted from the database and analysed through external Business Intelligence systems.