Renowned for its strong brand image, Malìparmi has strived to keep past traditions alive while using new technologies to re-elaborate old craft secrets. Combining the perfect blend of craftsmanship and creativity in every distinctive collection, Malìparmi has a proven ability to renew itself each season, while maintaining its uniqueness and strong traditional roots. In keeping with the brand image of Malìparmi, Zerogrey has created the official Malìparmi online shop. As always, the brand objectives were the main focus in design and development. The uniqueness and distinctive style of the Malìparmi brand needed to be evident throughout. The end result is a perfect example of seamless integration between a new online shop and an existing institutional website.
There are significant opportunities to increase sales for brands which adopt the multichannel integration approach. Multichannel integration allows the brand to convert seemingly negative customer experiences into sales, implements up-selling, cross-selling, trading-up policies and optimises the returns management process. If the brand has an efficient process for allowing consumers to return goods purchased online to their offline stores, it’s more likely that customers will ‘exchange’ the goods instead of asking for a refund online and paying the shipping costs of returns. Also, if the brand has a good ‘online inventory’ in the online shop there are more chances to increase sales. In fact, if the offline stores don’t have the size or color of the item a customer is looking for, the customer service staff can access the online shop, show it to the customers (through a tablet device) and arrange order and shipment to the customer while they’re still at the counter! Another possibility is to offer a ‘buy online, ship to store’ option in order to give the customer the chance to try the product on and change the size/colour directly in the store.
To begin you multichannel integration with Zerogrey, contact us at info@zerogrey.com!
From now on Zerogrey will receive payments from national bank accounts. Zerogrey has developed a system of payment by bank transfer so Zerogrey can receive payments in many countries from local bank accounts, drastically reducing the costs of international transfers, delays and errors. With this new service, Zerogrey receives the payment of orders paid by bank transfer in about 2 days, reconciles them with orders on its system and ships products. This is another great service that Zerogrey offers its business customers and all international users who in recent years have appreciated the growth of services that support sales and the updating of procedures to top international standards.
From royalty around the globe, to many of Hollywood’s best known stars and many more dream their nights away in the absolute luxury of Pratesi lines. Zerogrey is proud to announce that it will run and manage its official online boutique. The online boutique features an exclusive collection called Pratesi 2.0 which will soon become a must have in the worldwide luxury industry - especially in USA where the brand is an icon.
The Dimensione Danza style is sporty yet glam, translating fashion trends of the moment into a line of clothing dedicated to different contexts and occasions of daily life, always including femininity and preciousness of details. Zerogrey is pleased to announce that finally all the brand's lovers favourite products are available in the brand new online shop of Dimensione Danza! For the graphic design development Zerogrey has worked closely with the client’s web agency: once again, Zerogrey shows its e-commerce modular approach and its capabilities in collaborating with external partners (web agencies, communication agencies, etc.).
It is well known that efficient and professional merchandising is fundamental to e-commerce success. The Zerogrey Merchandising team reviews transactions daily and analyses the data in relation to seasons, trends and countries. The merchandising team prepares a report for partners in order to provide a complete view of the evolution of products, categories, colours and trends. In addition to this report, partners also receive consultation from the merchandising team. This arrangement optimises the amount of stock stored in warehouses devoted to online sales by maintaining a rotation rate which is higher than the industry average. The Zerogrey Merchandising team works in conjunction with the Marketing team to identify opportunities to attract traffic and effectively convert this traffic into sales. Zerogrey offers partners concrete tools to monitor the progress of conversion rates through the admin panel of the store.
Google Product Search is an extension of Google dedicated to helping shoppers find products quickly and easily on the web. Advantages of Product Search for sellers include:
At the moment Google Product Search is active in USA, UK, France, Germany and Italy and thanks to Zerogrey several new brands (Zerogrey Clients) are already 'in'! Once again, Zerogrey shows how to be the perfect international e-commerce specialist & partner!
