THE FASHION & LIFESTYLE E-COMMERCE SPECIALIST

Tailor-made solutions
for omnichannel sales

An organisational model based
on the integration of systems
and the creation of synergies

Experience gained over 14 years,
with projects running
all over the world

5 international offices,
an international team,
hundreds of partners,
millions of users

ABOUT US

Zerogrey produces and manages online stores and the multichannel strategy for luxury and fashion brands, creating made-to-measure solutions for each client.
We supply a distribution solution that promotes the rapid growth of company assets or that of partners through the use of the latest advanced technology.
The organisational model is based on the idea of integrating the various operating areas- whether these are controlled directly by the client or outsourced- so as to guarantee a high quality and up-to-date service to the consumer.
The technology, developed in house, ensures that the system is easy to use and controls both the processes and the multichannel strategy.
Our team comes from all five continents and has local expertise: members are able to define the quality standards and sales methods for each and every country.

ZEROGREY CREATES DISTRIBUTION PLATFORMS FOR MULTICHANNEL SALES BY INTEGRATING ALL THE VARIOUS ELEMENTS INVOLVED IN THE PROCESS


COMPANY
VALUES

COMPANY

Zerogrey began operations in the year 2000 and today has offices in Dublin, London, Turin, San Francisco and Shanghai.
What the company does is simple: it helps clients group together, assuring all the industry standards are adhered to, all the areas that make up e-commerce ( websites, logistics, payments, CRM…). Whether the customer requires all the services on offer or just a few, Zerogrey will create an online international presence that is both efficient and appealing, including continuous omnichannel improvements.
Zerogrey undertakes the coordination of distribution channels using an organisational model that integrates all the various operating areas.
The structure is based around the wishes of the brand and aims at consumer satisfaction.

VALUES

Zerogrey, besides creating a top-level operating structure, has developed in-house knowledge that enrichens the projects it puts together with the companies it works with. Everything is possible thanks to the following company values:

  • TRASPARENCY
  • SHARING
  • SAFETY
  • DIVERSITY
  • RESPECT
  • FLEXIBILITY
  • EXPERIENCE
  • ENTHUSIASM
  • TECHNOLOGY
  • INNOVATION

The art of constructing personalised e-commerce and omnichannel solutions is highly complicated and requires sector specialists who work hand-in-hand with other members of the team. We believe in our team: it is unique, professional and cutting-edge!

SERVICES

Zerogrey operations is the division that handles all the activities behind putting together an online and integrated multichannel distribution network, it does so in a practical, functional and targeted way. Modularity, a deep understanding of sales mechanisms and stability are vital elements of our offer. The client is able to choose, from our offer, the services it most needs to reinforce its online and multichannel.

As a result of fourteen years of experience gained in e-commerce by Zerogrey, a new strategic consultancy division has been launched in 2014: Expertail.
Follow this link and discover more.

LOGISTICS<br>AND WAREHOUSES
LOGISTICS
AND WAREHOUSES
×
  • Warehouse management (internal and external to the company)
  • Packaging
  • Choice of courier
  • Transport
  • Tracking
ORDER <br> FULFILLMENT
ORDER
FULFILLMENT
×
  • Order processing
  • Invoices/Returns
  • International payments
  • Fraud screening
  • Customer support
  • Dedicated store manager
  • Statistics
CUSTOMER RELATIONSHIP<br>MANAGEMENT
CUSTOMER RELATIONSHIP
MANAGEMENT
×
  • CRM is organised on various levels to meet customer needs
  • Premium services can be put in place with dedicated agents and product lines
  • Qualified mother tongue speakers
DIGITAL<br>MARKETING
DIGITAL
MARKETING
×
  • Calls to Action over a whole season
  • Newsletters
  • Search engine marketing
  • Search engine optimisation
  • Affiliate marketing management
  • Banner advertising
  • Facebook page management and advertising
  • Social media marketing
  • Web monitoring
  • Viral marketing
  • Brand community
MERCHANDISING, DATA<br>AND MARKET ANALYSIS
MERCHANDISING, DATA
AND MARKET ANALYSIS
×
  • Analysis of sales data
  • Analysis of buying behaviour
  • Competitor analysis
  • Reports
  • Key accounting
  • Warehouse stock optimisation
  • Optimisation of pricing policy
  • Screening of conversion levels
  • Initial definition of customer experience
TECHNOLOGY
TECHNOLOGY

Zerogrey's software system was developed in-house and has been chosen by many clients the world over. It is an asset which promotes competitivity and cost reduction whilst guaranteeing elevated performance and security.
Learn more about Top on Demand Saas software.

  • CLIENTS

  • Alberto Guardiani
  • Alfaparf
  • Blauer
  • Blugirl
  • Blumarine
  • Bomboogie
  • Borsalino
  • C.P. Company
  • Diadora
  • Elena Mirò
  • Eleven Seventyseven
  • Havaianas
  • Il Gufo
  • Ipekyol
  • Italia Independent
  • Kocca
  • Luca Roda
  • Motivi
  • North Sails
  • O.X.S.
  • Orciani
  • Pollini
  • Salewa
  • Sergio Tacchini
  • Vic Matiè
  • Yamamay

PARTNERS

The vast experience gained over the years, together with invaluable input from its clients, has allowed Zerogrey to put together an efficient team of companies and professionals with whom we collaborate on a daily basis.
Thanks to the internally developed computer system, our partners are able to work in complete autonomy.

Zerogrey is continually looking for new partners able to offer specific competencies, either high-end or with strong value adding potential for the positioning of a particular brand. If you would like to contribute by adding your expertise and challenging yourself in an extremely competitive market that offers huge opportunities, please contact us now.

Zerogrey projects, whether e-stores or omnichannel strategy, stand out because they are the fruit of collaborations with:

  • Technology partners
  • Transport companies
  • Logistics companies
  • Payment system companies
  • Implementation partners
  • System integrators
  • Company strategy consultants
  • Marketing agencies
  • Data mining companies
  • Customer care specialists
  • Customer retention specialists
  • Graphics agencies


News

A new tack for North Sails

The famous brand of sportswear and casualwear North Sails has chosen Zerogrey to manage its e-commerce business. On the web homepage you immediately encounter a "get inspired" section, which illustrates the lookbook of the season: an overview of the latest North Sails clothing and accessories to lead the visitor into the virtual store experience.

28/04/2014 – Clients, Partners, CMS

Salewa

Further improvements include the addition of social media icons and the ability of the site to locate the nearest store/retailer. The site has also been optimised in terms of speed, to make completing the purchase path easier.
Take a look at the Salewa e-store for yourselves!

North Sails

Each outfit is presented as a complete look, with a video of a model wearing the clothes and photographs of each separate product: in this format it is possible to put each item that makes up the full outfit into the shopping cart with just one click of the mouse.
In addition to this way of purchasing complete looks, each clothing item is presented separately, with a size guide, enlargeable photos, detailed descriptions and icons to share on social network sites.
The customer support page, managed by Zerogrey, gives detailed information on consumer services, payments, returns, refunds and shipments.

eshop.northsails-sportswear.com

Elena Miro

The website has been created using the multilingual system which automatically redirects the users according to their location.
Thanks to the customized CMS, the Brand is independently able to enter and to edit its own textual and photographic contents.
Large images - also used in the "mega menu" - characterize the website. Catwalks, collections, lookbooks and "stories of friendship" are the core of this project. The new e-shop will be launched in the next months. So stay tuned...
www.elenamiro.com

Ecommerce Expo in Paris

The event registered around 30,000 visitors, professionals in the world of the web, which are meeting in Paris to discover all the latest trends of ecommerce and digital marketing.
An important opportunity to Zerogrey, who met with key suppliers and new partners having a closer look of the innovations of the year. The Ecommerce Expo hosted more than 500 international companies who have proposed the best technologies and applications for the management of logistics and CRM systems, the development of strategies and softwares to support ecommerce platforms, maximizing the customer experience.

Zerogrey New Developments: Personalised Product Feature

The component is built using HTML5, AJAX to work cross browser and taking full advantage of modern browsers.

Contact us for more information about this feature.

New Google Search Engine Update: Penguin 2.0

So what should lead Your Online Marketing Strategy: SEO or Content? With the new Google Update, the features have a new spam fighting technology in regards to anchor links and spam content on websites.
If you would like to know if your website is affected by the new Google Penguin 2.0 update, contact our marketing team.

Contacts

AMERICA

2278, 20th Avenue
94116 , San Francisco , California
United States


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SOUTHERN EUROPE

Via Luigi Colli,15
10128, Torino
Italy


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INTERNATIONAL

8, Taylor's Lane - c/o GEC
Dublin 8, Dublin
Ireland


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ASIA

No.183 North Tongtal Road
200940, Shanghai
China


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